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Every business owner wants their company to run as smoothly as possible and although perfection is the aim of most operations, mistakes happen and you should know how to respond to the negative reviews that sometimes follow.

Social Media has changed the way companies communicate with their existing and potential customers. Different platforms are being used as instruments to get the messages of companies to a wider audience. For smaller companies, social media seems to be a great way to utilize for marketing campaigns.

What’s not to like about it? Posting on social media is very much free. Companies only have to shell out some money if they want to run ads on platforms such as Instagram, Facebook, and Twitter. It is easy to get carried away and post numerous things at once across different social media platforms. Posting excessively on social media is an easy way to gain followers, right? The answer is WRONG!

There are some unwritten rules when it comes to using social media. If you want to maximize the use of your different social media accounts, it is just right to remember a few things to avoid doing for your efforts not to go to waste.