It starts with great branding.
Did you know millions were spent on “Coca-Cola Red” and “Home Depot Orange”?
Luckily, you can still take advantage of this important brand familiarity tactic without buying your own color.
Although it may be tempting to jump into social media right away, your website is the next most important element after branding since it serves as a central hub for your business that everything else leads back to.
Newsletters, ads and social media posts are all teasers with one common goal which is to steer consumers away from the clutter of their inbox or noise of their social media feeds and onto your website.
We love the results we’ve seen with a layered marketing strategy that doesn’t rely too heavily on one method alone. Print marketing is the perfect way to make a good impression.
Now that you’re firing on all cylinders, it’s time to mingle!
Look for cross-marketing opportunities and increase social participation in person and online.