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2021 Top Home Office Products for Business Owners

Top Office Products for Business Owners You don’t need to be a “computer person” to own a business but that doesn’t mean you shouldn’t own a computer. If you’re anything like us, you just want equipment to work without issue. Which is why we’re rounding up our list of favorite reliable technology and useful accessories …

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Brand Positioning: What is it and why is it important?

Benefits of a Defined Brand Positioning Strategy When building your own company or reading a business book, you might have heard of the term brand positioning. It is a term and concept wildly used in business. So, what is it? The concept was first introduced and pioneered in 1969 by Jack Trout, an American executive, …

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