The Brand Positioning Process Are you ready to create a brand positioning plan for your company? The steps outlined below will provide you with a clear path to your destination. Let’s do this! It’s important to take as much time as needed in the final steps of this process to ensure that the end result …
Brand Positioning Strategies When in the process of creating the company’s brand positioning statement, a lot of thought and research is involved. The brand statement of a company is a key component to brand marketing so it’s important to give the company’s position a thorough review before moving to the next step. Positioning strategies come …
Top Office Products for Business Owners You don’t need to be a “computer person” to own a business but that doesn’t mean you shouldn’t own a computer. If you’re anything like us, you just want equipment to work without issue, which is why we’re rounding up our list of favorite reliable technology and useful accessories …
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The Psychology of Color in Branding As children, our main relationship with color was through the box of crayons we used to fill the pages of a coloring book. As we got older, the dynamic shifted from using color for art to using color to help us make purchasing decisions. Clothes, wall paint and vehicles …
How to Respond to Negative Reviews Every business owner wants their company to run as smoothly as possible and although perfection is the aim of most operations, mistakes happen and you should know how to respond to the negative reviews that sometimes follow. Even the smallest misunderstanding can be publicly aired as negative criticism so …
3 Social Media Moves to Avoid There is no doubt that social media has changed the way companies engage and communicate with their existing and potential customers. For smaller companies and larger businesses alike, social media seems to be a great way to implement marketing campaigns for free. A growing number of platforms are being …
Repositioning your brand isn’t always simple. With that being said, if a strategy isn’t working well, it may be necessary to implement a different approach to better align the with a target audience. There are several reasons that this may be considered. For instance, sometimes the brand position of a company just isn’t unique enough …
5 Reasons Brand Positioning is Important At its most basic level, brand positioning is the process of distinguishing your company from its rivals in such a manner that your target audience develops a preference for you. Its objective is to make individuals who might buy your services link your company with a concept or category. …
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Movies and Shows that Inspire Success Who says entertainment can’t also be educational? Here are a few of our favorite movies that taught us something about business. The Founder What if in 1950 we told you it was possible to grow a business run mostly by high school students to be worth over 150 billion …
Hooked by Nir Eyal Nir Eyel, Hooked Multipliers by Liz Wiseman Liz Wiseman, Multipliers Atomic Habits by James Clear James Clear, Atomic Habits Team work makes the dream work so let’s work together! Wherever you are in your journey, we’d love to help your dreams take flight. Delegate Leave a Reply Related Posts Movies and …
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