The Brand Positioning Process With a proper understanding of what a brand positioning strategy is and a well thought out strategy in place a statement can be formed. Using the process explained below a crystal clear idea of a company brand strategy can be defined. It’s important to take as much time as needed in …
The 5 Brand Position Strategies When in the process of creating the company’s brand positioning statement, a lot of thought and research is involved. The brand statement of a company is a key component to brand marketing so it’s important to give the company’s position a thorough review before moving to the next step. When …
Top Office Products for Business Owners You don’t need to be a “computer person” to own a business but that doesn’t mean you shouldn’t own a computer. If you’re anything like us, you just want equipment to work without issue, which is why we’re rounding up our list of favorite reliable technology and useful accessories …
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The Psychology of Color in Branding As children, our main relationship with color was through the box of crayons we used to fill the pages of a coloring book. As we got older, the dynamic shifted from using color for art to using color to help us make purchasing decisions. Clothes, wall paint and vehicles …
How to Respond to Negative Reviews Every business owner wants their company to run as smoothly as possible and although perfection is the aim of most operations, mistakes happen and you should know how to respond to the negative reviews that sometimes follow. Even the smallest misunderstanding can be publicly aired as negative criticism so …
3 Social Media Moves to Avoid There is no doubt that social media has changed the way companies engage and communicate with their existing and potential customers. For smaller companies and larger businesses alike, social media seems to be a great way to implement marketing campaigns for free. A growing number of platforms are being …
Creating a brand positioning strategy isn’t as easy as ABC’s. There is a lot of thought process to make it perfect and ensure it hits the spot for consumers. Without a clear positioning statement, a company can run into several problems if its branding is not managed well. With that being said, if a statement …
Benefits of a Defined Brand Positioning Strategy When building your own company or reading a business book, you might have heard of the term brand positioning. It is a term and concept wildly used in business. So, what is it? The concept was first introduced and pioneered in 1969 by Jack Trout, an American executive, …
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Movies and Shows that Inspire Success Who says entertainment can’t also be educational? Here are a few of our favorite movies that taught us something about business. The Founder What if in 1950 we told you we could grow a business run mostly by high school students to be worth over 150 billion dollars? Based …
The internet is both entertaining and educational. Here are a few of our team’s favorite picks! Hooked by Nir Eyel Nir Eyel, Hooked Multipliers by Liz Wiseman Liz Wiseman, Multipliers Atomic Habits by James Clear James Clear, Atomic Habits Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar …
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